Art of Floristry 101

Origins of Flowers and the Industry

In this article, we look into the history of the art of floristry. We discuss how it became a booming industry today. Then, we explain you the roles florists play in their communities. This will help you understand their impact on both customers and gift recipients. As florists, we commit our hard work to help you express yourself. We help you find the best bouquet for all occasions. Whether it's a birthday, romantic date, corporate events, or funerals - you got it!

See our next article to learn the basics of floral design. With the proper use of color and design, we make stunning flower bouquets you'll love!

A Brief History on Floristry

In the mid-19th century, floristry arrived in the Netherlands. It began with selling floral arrangements to serve as decorations. Later, it involved wholesale orders of bulk flowers. It also promoted supplies for the care and treatment of elegant blooms. Floral shops offered fresh flowers and bouquets, both pre- and custom-made. Floristry involves growing and caring for flowers. It also includes the process of picking and setting them into refined arrangements. Soon, this led to the business of marketing them to local customers. Floristry is creating a selection of blooms and plants into a stunning arrangement. Then, florists place them in vases, bowls, baskets, and pots. Of course, they base this all on each customer's tastes and needs. This is why most people consider it "floral design" or "floral arts". Since the late 19th century, schools have approved floristry as a formal course. Colleges opened across Dutch islands with programs in floristry. Florist schools also turned up in Europe. They later crossed over to the U.S., creating the florist industry. Soon enough, floral shops set about making steady and amazing developments to their practices.

As a result, floristry surfaced in the market all over America and around the world. To keep up, most flower shops deliver direct to the customer or their recipient. They also offer the choice of placing orders online for convenience. Today, floristry has become an essential part of people's lives. Indeed, flowers have become vital in the decoration and theme of various events. Many associations have cropped up as sources of information for the floral industry. Among these is the American Floral Endowment. Next is the Society of American Florists and the Flower Shop Network. They are terrific sources of news and latest trends in the industry. They suggest different arrangements for all sorts events. They also steer clients to other floral shops based on their needs.

What Does A Florist Do?

As florists, we are part of a few of the most vital moments in people's lives. Because of that, our team of experts commit to providing high-quality service at all times. We strive to help our clients get the most wonderful arrangement for their needs. As florists, we help people share themselves through custom bouquets and arrangements. This way, they can enjoy important events and milestones in their lives. As florists, we help people:

  • Show love with classic long-stemmed roses for Valentine's Day
  • Welcome a new baby into the world
  • Honor a mother with a beautiful bouquet on Mother's Day
  • Celebrate a wedding with custom bouquets and other flowers
  • Brighten someone's stay in a hospital
  • Add the flawless touch to parties and other events
  • Remember loved ones with beautiful floral tributes at their wake and funeral
  • Make any event amazing with floral arrangements suited to their style and design


Read all about Applying the Color Wheel in our next article.